OptimizeRx Blogs
![](https://www.optimizerx.com/hubfs/DHC-HCPDataInnovations-BlogImage-2205.jpg)
Precision in Pharma Marketing: How AI & ML Helps Overcome Data Latency & Drive Physician Engagement
Emerging technologies such as artificial intelligence (AI) and machine learning (ML) are undeniably transforming various industries, and the pharmaceutical sector is no...
![Patients waiting at a HCPs office](https://www.optimizerx.com/hubfs/oprx-clinical-connections-Blog-2.png)
What HCP Attitudes to DTC Tell Us About Omnichannel Pharma Marketing
A crucial aspect of healthcare dynamics is the perception of pharmaceutical marketing among healthcare professionals (HCPs). Surprisingly though, HCPs generally view pharma...
![](https://www.optimizerx.com/hubfs/PM360-Focus-On-ConnectedTV-BlogImage-2205.jpg)
Healthcare in the Age of Connected TV: Our Expert Weighs In!
Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike.
![Patient-centric marketing in healthcare advertising](https://www.optimizerx.com/hubfs/Clinical-Connection-Blog-2205.jpg)
2024 Physician Survey: Untapped Opportunity in Healthcare Advertising
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies
![](https://www.optimizerx.com/hubfs/Imported%20images/oprx-DPI2024-post-event-blog-X-1.png)
Synchronize HCP and DTC Marketing Through Patient Centricity
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies
![](https://www.optimizerx.com/hubfs/PMSA-PostBlog-Image.jpg)
Unleashing the Power of Machine Learning for Personalized Engagement
In today's digital landscape, capturing and retaining consumer attention has become an uphill battle. With over $1.1 billion spent monthly on pharmaceutical advertising...
![](https://www.optimizerx.com/hubfs/AI-Isnt-Everything-Blog-Image-2205.jpg)
AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing
It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions run the gamut —...
![](https://www.optimizerx.com/hubfs/image%20%2832%29.jpg)
Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating...
![](https://www.optimizerx.com/hubfs/oprx-small-mid-pharma-guide-Blog-edited.jpg)
Your Guide to Pharma Marketing Success Throughout the Brand Lifecycle
Pharma Marketing Evolves Over the Commercial Lifecycle – Are You Asking the Right Questions?
Pharma marketers know that brand needs and opportunities shift as a drug...
![Advancing Omnichannel: Pharma Marketing Workshop Takeaways](https://www.optimizerx.com/hubfs/PharmaUSA-PostEvent-BlogImage.jpg)
Advancing Omnichannel: Pharma USA Marketing Workshop Takeaways
Advancing Omnichannel Pharma Marketing: Reduce Complexity, Leverage AI, and Drive Results
At last week’s Pharma USA conference, we had the chance to lead an interactive...
![](https://www.optimizerx.com/hubfs/Imported%20images/oprx-DigitalOfflineInfo-Pillar4-Blog.png)
The Final Pillar of Next-Best-Action: Digital & Offline Coordination
We are excited to conclude our series on the Four Pillars of Next-Best-Action Success! So far, we have explored Omnichannel Integration, Patient-First Data and Message...