Download a new white paper on today’s most effective, proven approach to next-best-action pharma advertising

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Solutions

HCP Marketing

Reach and engage more HCPs with predictive omnichannel solutions.

Point of Care Marketing

Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.

DTC Marketing

Reach brand-eligible patients, compliant with new and emerging state regulations.

Omnichannel Marketing

Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.

Audiences

Reach patient and provider audiences on their preferred channels when they are primed to act.

Dynamic Audience Activation Platform

Innovate your marketing with predictive intelligence and smarter program execution.

Micro-Neighborhood® Targeting

Patented, privacy-safe, HIPAA compliant real-time targeting solution.

Profiler

Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.

Conversations that Convert

Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.

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Industry

Pharma

From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.

Agencies

Your partner for driving innovation and better performance for life science clients.

MedTech

Point-of-care and programmatic brand marketing – in tune with your patient journey.

Publishers

Drive pharma ad revenue through privacy-safe, superior audience performance.

Conversations that Convert

Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.

Download the Whitepaper

Resources

Blog

See what we’re learning in the field about how current trends are influencing pharma brand strategy execution.

Whitepapers

Gain valuable insight from our recently published original research.

Webinars

Knowledge sharing and great conversations happen here. Join us!

Case Studies

Learn how we’re solving key industry challenges for our clients.

Ideas, Insights, and Inspiration for Modern Healthcare Marketers

Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.

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Company

About Us

We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.

Leadership

Pioneers in EHR advertising ushering in AI-based omnichannel transformation.

Careers

Build the future of the healthcare industry - and your career - at the same time. Explore our openings.

Partners

Empower HCPs to Make More Informed Health Decisions and Drive Engagement

Investors

Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.

Data & Compliance

Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.

Let's Talk

Want patients and providers talking about your brand? Talk to us first.

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The white paper includes the results of a study OptimizeRx conducted on the performance of 60+ programs run on our patient-first, AI-enabled omnichannel platform, as well as case studies of two major multinational pharma manufacturers.

Discover why understanding the specific times when patients consult with their HCPs is crucial, and which patient-first strategies lead to a 28% increase in script effectiveness.