Blog

With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their...

In today's healthcare landscape, patient adherence to prescribed medications is a significant concern. With the increasing demand for digital health solutions, OptimizeRx is stepping in to address this issue and improve patient outcomes...

There’s nothing like the opportunity of a new year! As pharma brands initiate their marketing plans in pursuit of their 2025 goals and objectives, they have more technology, media, and targeting options than ever before. How will marketers...

As many as 70 million Americans suffer from gastrointestinal (GI) diseases, which can significantly impact patients' quality of life, causing persistent discomfort and complex health challenges. But despite the growth in treatment options...