Webinars

Five Ways to Transform Data-Driven Media Planning

Targeting with Purpose: How Patient-Centered Strategies Are Shaping Pharma's Future

Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape. Achieving true precision and personalization demands a more advanced approach to patient profiling. Watch industry leaders from Genentech, Argen...

Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing

In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media options, the pressure to drive omnichannel marketing effectiveness and efficiency has never been higher. Particularly in fast-moving, time-se...

Unlocking HCP and DTC Alignment Through Precision Patient Centricity

MM+M Media Summit 2023 - Health Media and the Equity Conversation

Omnichannel, AI and Next-Best Action: The Future of HCP Engagement

Terms like omnichannel, artificial intelligence, data-driven, and real time are defining the conversation around HCP marketing. But there's still a gap between the ubiquitous usage of terms and implementation ability, particularly when it comes to how life science brands can deploy “next best action...

Place Your Brand at the Nexus of Care with EHR-Based Digital Strategies

Searching for a digital strategy that creates new opportunities for medical device and medtech brands to engage physicians at the moment they are actively treating brand-eligible patients? Over the last few years, there's been incredible growth in healthcare communication and digital marketing techn...

How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV

With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy. In this webinar, Medicx (Now part of OptimizeRx) and Madh...

Watch Unpacking the Growth in EHR-Based Solutions for Life Sciences

As a life sciences marketer, you’ve heard how EHR-based solutions can help your brand reach healthcare providers (HCPs) at the point of care. But with so many companies claiming to provide access to physicians through the EHR, it’s hard to separate marketing hype from the reality.

Secrets of a Data Ninja: How Artificial Intelligence and Real-World Data Elevate HCP Engagement

Artificial intelligence and real-world data are hot topics in pharma marketing, but how can your organization best use these tools to improve the efficiency, impact and return of HCP engagement programs? Download Your Free E-Book Now "Precision Engagement: A Better Solution" Watch our recent webinar...