Audiences

Clinically Specific, Privacy-Safe Audiences. Custom Built for Your Brand's Needs.

What happens when you combine clinical expertise, patent-pending AI, and a diverse set of privacy-safe data? You benefit from highly distinct audience segments of the patients and HCPs most likely to be interested in your brand — for transformative care conversations and maximum market penetration.

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Audience Profling

Want More Strategic Media Buys and Resulting Conversions? Let Our Experts Conduct an Audience Profiling Analysis.

Add incredible value to your marketing strategy with⁠ Profiler, our comprehensive, brand-specific analytics research report that draws from privacy-safe, integrated third-party clinical and consumer datasets. Our team is closely involved in developing your Profiler and helping you apply it. You’ll learn your patients’ social and medical decision-making context and determine the best possible channels (TV/streaming, display, social, audio, email) for more informed, proactive media investment.

We offer flexible managed service and self-service options to help you meet your business objectives.

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Patient Profiles

AI-Driven Custom Audiences

We get to know your objectives and use our ⁠Dynamic Audience Activation Platform (DAAP) —with unprecedented predictive intelligence and Micro-Neighborhood Targeting®— to build distinct, brand-specific patient audiences that are at or near eligibility. These technologies pull from the most granular, HIPAA-compliant data sources, including medical, EHR, demographic, geographic, and media behavior for the highest media and marketing ROI possible in the current AI landscape.

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28:1

Average ROI

Machine Learning & Optimization

Data that keeps getting smarter.

Your data should help you not only meet patients and HCPs where they are, it should tell you where they’re going. Our predictive AI platform offers more effective pharma marketing segmentation by anticipating future needs and with machine learning that’s designed for the dynamic, ever-changing nature of health conditions and the care journey. It starts optimizing your list right away and continuously refines it based on data it’s fed from your campaigns.

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350+

Pharmaceutical Brands

HCP and DTC Omnichannel Alignment

Enhanced Care Conversations

Thankfully, healthcare is rapidly moving away from generic mass media consumer advertising to creating more meaningful, responsive interactions between HCPs and patients. Today, only OptimizeRx can make this integration possible and execute it in an omnichannel strategy. DAAP aligns messaging to your custom patient segments with your HCP marketing for mutual conversations that drive impact and ROI.

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73%

HCPs Who Say Patients’ Info is Rarely Correct

Resources to get you thinking

Whitepaper

Pharmaceutical Marketing Evolved: Precise, Timely Brand Engagement with Healthcare Consumers

Brochure

Profiler by OptimizeRx

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Want to Get Patients and Providers Talking About Your Brand? Talk to us first.

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