As the data privacy landscape evolves, OptimizeRx is committed to the ethical use of data and the privacy and safety of medical information.
Conducted every 12 months to ensure data and associated processes cannot result in patient re-identification. Complies with new state privacy laws including WA, CA, VA, UT, and CT.
Separate staging and production environments. All steps are performed in staging by our privacy and data security trained staff prior to being pushed to production.
Examples include removing hyperlocal groups where population thresholds are not met, where sensitive diagnosis minimum thresholds are not met, or populations are outside of the United States.
OptimizeRx uses only anonymous, de-identified data aggregated over 36 months to identify target hyperlocal groups. We do not use any individual or user-level information.
Privacy certified open & closed panel data sets with up to 5 years of history. Minimum data aggregations applied. Sensitive conditions, places of service, procedures, & revenue codes redacted per annual privacy certification process.
OptimizeRx has privacy processes reviewed and approved by multiple legal teams, including Top 20 pharmaceutical companies and leading agencies.
300M Patients | 5+ Years of History | Monthly Updates
Pharmacy (Rx) Claims
240M Adults | Quarterly Updates