DTC Marketing

Empower Brand-Eligible Patients with DTC Pharma Advertising

Our direct-to-consumer solutions check all the boxes for a powerful, patient-centric strategy: Accurate. Compliant. Dynamic. Predictive. Integrated. Our team helps you build deep segments of patients at or near brand eligibility for precision targeting. With our AI platform, you can also sync audiences with your HCP marketing to optimize interactions—a proven approach that’s more effective than traditional, siloed physician/consumer campaigns.

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Timing is everything, but so is the right brand information.

Bottom line, when consumers are educated about your brand, it results in more productive office visits and measurable Rx lift. Whatever your brand's objective, our domain experts make every engagement optimized so your budget is maximized and your brand breaks through the noise.

Choose from flexible managed service or self-service options to meet your brand needs.

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Micro-Neighborhood Targeting

Hyper-Local Patient Geo Clusters

AI-powered Micro-Neighborhood Targeting® (MNT) with cookie-less ID Resolution finds brand eligibility signals by associating medical data with real-time deterministic data gathered directly from consumers, including demographics, behavioral, social determinants, and media preferences. Then, it scores over 35 million zip-9 geographies based on the concentration of those signals to create robust, clinically precise patient segments that lead to superior results. A test vs. control statistical methodology provides direct insight into your brand conversion and enables continuous optimization.

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35M

US Neighborhoods Scored & Ranked

Compliance

Adaptive, Privacy-Safe Shield

Rest assured that as DTC pharma marketing shifts more and more toward personal consumer data, we design our technology for bulletproof privacy protection. Our predictive, AI-driven Micro-Neighborhood Targeting® uses patented tokenization and de-identification methods to protect patients—and your brand’s reputation and compliance record. Our technology is also advanced and flexible enough to stay safe even as federal, state, and local regulations evolve and expand.

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100%

HIPAA Compliant

Omnichannel HCP and DTC alignment

Enhanced Care Conversations

Healthcare is rapidly moving away from generic mass media consumer advertising to create more meaningful, personalized interactions between HCPs and patients. Today, only OptimizeRx and DAAP align brand messaging to your custom patient segments with your HCP marketing, for integrated, omnichannel execution, enabling mutual conversations that drive impact and ROI.

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73%

HCPs Who Say Patients’ Info is Rarely Correct

Resources to get you thinking

Whitepaper

Pharmaceutical Marketing Evolved: Precise, Timely Brand Engagement with Healthcare Consumers

Whitepaper

Conversations that Convert: New Insights for Pharma Marketing

Explore our Resource library to see more content & insights

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Want patients and providers talking about your brand? Talk to us first.

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