DTC Marketing

Empower Brand-Eligible Patients with Timely Information that Supports Care Conversations

An Engaged Omnichannel Experience – Grounded in the Patient Journey

Informed patients are empowered patients, but only when the information they find is medically sound – and relevant to their current condition. Misconceptions and knowledge gaps create unreasonable expectations, complicate discussions with their HCP, and lead to delayed therapy starts or poor adherence.

OptimizeRx DTC Marketing Solutions deliver clinically relevant, timely brand information that can help patients feel more confident when they enter their HCP’s office. Our Dynamic Audience Activation Platform (DAAP) and Micro-Neighborhood® Targeting (MNT) use a hyper-local, privacy-safe approach that segments audiences based on current or anticipated brand eligibility and upcoming care visits, then reaches them within their zip-9 area code through the right omnichannel mix of programmatic and out-of-home media.

As a result, your DTC marketing not only targets the right patients, but engages them when brand information is most applicable to their care journey – so they are better prepared for prescribing conversations with their HCP.

What Sets Our DTC Marketing Solutions Apart

Deterministic, Privacy-Safe Approach	Patented geo-targeting technology associates de-identified prescription and medical claims data to consumer-level data, allowing for full compliance with HIPAA, as well as Washington state’s MHMDA and other emerging state regulations, including Colorado, Connecticut, Nevada, Oregon, Utah, and Virginia. Unlike look-alike DTC audiences, there’s no need to omit key states from your marketing campaigns – so you don’t miss opportunities to reach brand-eligible patients in those geographies.
Clinically Precise, Holistic Patient Profiling	Integrated clinical, behavioral, social determinants of health, and consumer preference data allows for the robust patient identification and segmentation that leads to increased marketing relevance and engagement
Hyper-Local, Omnichannel Delivery	Unlike lookalike audiences, Micro-Neighborhood's deterministic targeting selectively deploys media to the zip-9 geographies with actual brand-eligible patients, using a mix of programmatic and out-of-home channels that align with those patients’ media consumption habits.
Performance Measurement and Optimization	Test vs. control statistical methodology provides direct, clear insight into marketing impact on brand conversion and retention, and allows for audience, channel, and content optimization throughout the deployment period.
HCP Marketing Alignment	Integrated clinical, behavioral, social determinants of health, and consumer preference data allows for the robust patient identification and segmentation that leads to increased marketing relevance and engagement