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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Download the Whitepaper
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MedTech_Hero

MedTech

Marketing That's as Innovative
and Impactful as Your Device

Some medical device and diagnostic brands focus on medical journals and conferences to reach physicians, while others are dipping their toes into social media, digital display, and other DTC channels as the cost of deploying seasoned sales reps continues to rise. But most medtech marketing strategies aren’t personalized for messaging relevance and timing – so brand information may not be top-of-mind when it matters most.

Let's Talk
Keep Exploring

Just some of ways we support the unique needs of medtech.

Brand Awareness & Credibility

Icon-4259FF-Primary-ElectricBlue (8)Establish your brand as a trusted leader in the industry. Drive differentiation from competitors in crowded markets while building trust with both healthcare professionals and patients. 

 

Higher Patient & Provider Engagement

Icon-4259FF-Primary-ElectricBlue (32)Locate and engage clinically-specific patients and their HCPs with precision at critical times throughout the care journey.

Driving Cost Efficiency

Icon-4259FF-Primary-ElectricBlue (13)Maximize programmatic budget reach and script impact through smarter channel execution, reducing impression waste.

Point of Care Placements
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Engaging HCPs directly in the EHR when they are meeting with known brand-eligible patients. 

AI & Dynamic Targeting

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Medtech marketing impact comes from anticipating future treatment needs, then delivering targeted, relevant, and timely brand information to engage patients and physicians.

Integrated RWD & Consumer Data

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Our audiences & targeting programs draw on 305 million de-identified patient records linked to consumer preferences from 260 million adults - all in a HIPAA & privacy-safe environment.

Our Solutions

Discover Medtech Marketing Evolved.

Flexible solutions designed for maximum impact.
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HCP Marketing
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DTC Marketing
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Omnichannel
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Audiences

For your reading pleasure.

MedTech_Hero
Case Study

Converting Patients to a New Medical Device by Raising Awareness within the EHR Workflow

 

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White Paper

Conversations that Convert: Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
 

Check out the latest on our resources page

Experience Life Sciences Marketing Evolved

Let us help you take the complexity out of healthcare marketing.

Let's Talk
Let's Talk