Point-of-Care and Programmatic Brand Marketing – Aligned with Your Patient Journey
Some medical device and diagnostic brands focus on medical journals and conferences to reach physicians, while others are dipping their toes into social media, digital display, and other DTC channels as the cost of deploying seasoned sales reps continues to rise. But most medtech marketing strategies aren’t personalized for messaging relevance and timing – so brand information may not be top-of-mind when it matters most.
But thanks to advances in point-of-care and programmatic marketing technology, it’s easier than ever to reach brand-eligible patients and their treating HCPs during the windows when treatment decisions are being made. OptimizeRx’s patented Dynamic Audience Activation Platform (DAAP) and Micro-Neighborhood® Targeting technologies use real-world patient and physician data to precisely find and engage your audiences, so media placements are relevant, personalized, and cost-effective. As a result, each marketing dollar goes further – reinforcing sales rep communications and delivering commercial impact and advertising ROI.
