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HCP Marketing

Reach and engage more HCPs with predictive omnichannel solutions.

Point of Care Marketing

Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.

DTC Marketing

Reach brand-eligible patients, compliant with new and emerging state regulations.

Omnichannel Marketing

Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.

Audiences

Reach patient and provider audiences on their preferred channels when they are primed to act.

Dynamic Audience Activation Platform

Innovate your marketing with predictive intelligence and smarter program execution.

Micro-Neighborhood® Targeting

Patented, privacy-safe, HIPAA compliant real-time targeting solution.

Profiler

Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.

Conversations that Convert

Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.

Download the Whitepaper

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Industry

Pharma

From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.

Agencies

Your partner for driving innovation and better performance for life science clients.

MedTech

Point-of-care and programmatic brand marketing – in tune with your patient journey.

Publishers

Drive pharma ad revenue through privacy-safe, superior audience performance.

Conversations that Convert

Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.

Download the Whitepaper

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Resources

Blog

See what we’re learning in the field about how current trends are influencing pharma brand strategy execution.

Whitepapers

Gain valuable insight from our recently published original research.

Webinars

Knowledge sharing and great conversations happen here. Join us!

Case Studies

Learn how we’re solving key industry challenges for our clients.

Ideas, Insights, and Inspiration for Modern Healthcare Marketers

Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.

Explore All Resources

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Company

About Us

We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.

Leadership

Pioneers in EHR advertising ushering in AI-based omnichannel transformation.

Careers

Build the future of the healthcare industry - and your career - at the same time. Explore our openings.

Partners

Empower HCPs to Make More Informed Health Decisions and Drive Engagement

Investors

Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.

Data & Compliance

Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.

Let's Talk

Want patients and providers talking about your brand? Talk to us first.

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Omnichannel Marketing

Omnichannel Engagement from the Couch to Clinic, Optimized for Conversion.

Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency. From email to digital to the EHR, count on every connection optimized.

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Keep Exploring

Omnichannel Evolved

Full-Funnel, Synchronized Execution—Personalized by Audience Preferences

Deliver a cohesive, compliant omnichannel experience that reaches your patient and provider audiences on the channels they prefer, when they are primed to act. Our patient-centric approach aligns HCP and DTC deployment through a shared, dynamic audience, then activates media based on anticipated conversion opportunities.

Our Media Network

We've done the work for you, building comprehensive reach and precision targeting capabilities across the most in-demand channels, for a truly surround-sound brand experience. Every engagement optimized.

Addressable / Connected TV

Engage cord-cutters of all demographics on the most popular streaming services.

Data-driven Linear TV

Combine the reach of traditional TV with advanced targeting options.

Social Media

Match NPI lists and privacy-safe patient audiences on top social networks.

Programmatic Display and Video

Automate digital placements that maximize reach, efficiency, and relevance.

Programmatic Audio

Capitalize on the popularity and high engagement of podcasts and streaming music.

Digital Point-of-Care

Reach HCPs directly in the clinical workflow, when care decisions are made.

Email

Nurture relationships with direct, personalized brand information.

Out-of-Home

Expand brand visibility through strategically placed ads in high-traffic areas.

We offer flexible managed service and self-service options to help you meet your business objectives.

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Resources to get you thinking

Pharma Marketing Evolved

Whitepaper

OptimizeRx teamed up with Fierce Pharma to produce an insightful whitepaper" Pharmaceutical Marketing Evolved: Precise, Timely Brand Engagement with Healthcare Consumers

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Video

Listen to our very own Jen Dwyer, SVP Sales, with the amazing Merck brand team at DPE 2024 in the session titled Unlocking Opportunity with HCP+DTC Marketing Alignment.

Explore our Resource library to see more content & insights

Set up an expert consultation

Want patients and providers talking about your brand? Talk to us first.

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