Accelerating integrated HCP & DTC marketing is more complex than ever. We make it easier.

DAAP modernizes healthcare marketing through a sophisticated AI engine. Backed by clinical experts and data scientists, our clients get personalized configurations that reflect ideal targets, brand objectives, and real-world data to produce custom audiences. These comprehensive profiles maximize marketing spend, avoid missed opportunities, and reduce media waste. Machine learning ensures your custom DAAP solution improves weekly to reflect the changing and dynamic patient journey.

The at- or near-eligibility audiences produced by DAAP are built from anonymous, aggregated real-world medical data. Then, we add Micro-Neighborhood Targeting®, our hyper-local, HIPPA-compliant view of patient real-world data that integrates media preferences, medication usage, lifestyle factors, and more. The output is incredibly precise targeting,  offered in ways that best suit your brand’s objectives—from a one-time list to weekly, refreshed audiences. Kick start your media planning with our Profiler analysis so you can see exactly which channels to prioritize which channels, before you spend media dollars.  

Our omnichannel network delivers the best possible brand experience through orchestrated audience alignment. As part of our managed services, we can use DAAP to direct and deliver brief, highly relevant messages to your targets across our 300+ interoperable EHR systems, social media, programmatic media, CTV, and more. And you’ll benefit from a platform that knows the “sweet spot” number of impressions that trigger engagement but avoid over saturation. Synchronize your HCP+DTC engagement: we call that pharmaceutical marketing evolved.