If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
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Healthcare Target Audiences, Redefined. Patented. Privacy-Safe. HIPAA Compliant.
Micro-Neighborhood® Targeting (MNT) delivers the next generation of healthcare audience precision. Built on patented, privacy-safe technology, MNT transforms clinical and consumer data into deterministic, custom patient audiences that align directly to your brand’s eligibility signals.
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OptimizeRx holds two process patents for associating de-identified, tokenized patient prescription and medical claims data with tokenized consumer-level attributes. This patented methodology ensures audiences are both clinically precise and HIPAA-compliant, giving brands the confidence to engage patients and providers without compromise.
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300M+
Patients with 5+ years of history
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