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Reach and engage more HCPs with predictive omnichannel solutions.
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Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
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Reach brand-eligible patients, compliant with new and emerging state regulations.
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Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
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Reach patient and provider audiences on their preferred channels when they are primed to act.
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Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
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Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Download the Whitepaper
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About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
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Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
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Empower HCPs to Make More Informed Health Decisions and Drive Engagement
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Patented, Privacy-Safe, HIPAA Compliant — High Performing

Custom built, dynamic patient audiences based on brand eligibility signals for hyper-local,
real-time targeting.

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Explore solutions

Activate Brand Eligible Audiences with Geo-Specificity

OptimizeRx’s patented Micro-Neighborhood® platform provides a deterministic alternative to traditional approaches with a level of granularity down to the zip-9 level. Rather than targeting patients based on lookalike audiences, brands can leverage Micro-Neighborhood targeting and our patent-pending deterministic ID resolution technology, MX#™. This powerful combination ensures ads reach and engage a diverse set of patients, regardless of where they live or their preferred media.

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HIPAA Compliant

Icon-4259FF-Primary-ElectricBlue (25)Patented, privacy-safe process meets the strictest emerging laws, validated by expert determination.

 

Unrivaled Clinical Specificity

Icon-4259FF-Primary-ElectricBlue (27)Hone in on brand-eligible patients and their treating providers across 35 million micro-neighborhoods.

Activation-Ready Audiences

Icon-4259FF-Primary-ElectricBlue (19)Faster execution and reporting across the campaign lifecycle, customized for your brand.

See how our approach is truly unique with unrivaled scale.

With a robust data repository of census-level prescription and medical claims data, it’s never been easier or more efficient to create the highest quality audiences (AQ). What do we mean by scale? OptimizeRx 36M+ Zip-9s give you unparalleled granularity, compared to the 210 DMAs or 40K zip codes.

 

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Set up an expert consultation

Today, there are more variables than knowns. Let’s ensure that your marketing partner isn’t one of them.

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Evidence-based, Privacy-safe

Audiences Drawn from Real World Medical Claims & Consumer Data

OptimizeRx holds two process patents for associating de-identified and tokenized patient prescription and medical claims data attributes to tokenized consumer-level data.
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300M+

Patients with 5+ years of history
Integrated Consumer Data

Comprehensive Media Preferences & Lifestyle Attributes

Understanding the similarities and differences between cohorts can better guide creative development, improve targeting for DTC, and influence HCP initiatives. Integrating medical and consumer data combined with geo-specificity gives your audiences a competitive advantage.
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240M

Adults with data on consumer attributes & SDOH
Set up an expert consultation

Let's build and activate a superior brand audience today.

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