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Profiler by OptimizeRx

Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.

Optimize your brand's reach to the right patients ahead of your campaign

Earlier insights into campaign audience composition, channel preferences, and patient behaviors lead to stronger media strategies – especially in competitive markets where every patient counts. But challenges such as incomplete, delayed, or inaccurate data can hinder the timely delivery of these insights, making it difficult for brand teams to optimize their high-value advertising investments before it’s too late.  

Profiler by OptimizeRx draws on a robust, integrated dataset of medical, consumer, and media data to create customized, brand-specific audience analyses that show exactly where your patients are most likely to engage. That means you know the specific channels to prioritize before spending a single media dollar – eliminating planning uncertainty. 

"The most frequently used metric is audience quality (AQ)​. AQ describes the extent to which you are reaching patients with the condition or prior therapies of interest​. But AQ fails to tell you whether the channel(s) or tactic(s) are of actual interest to your target patients."

Karin Chun Hayes, SVP, Analytics

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What’s Included in Your Profiler Analysis 

No need to settle for overly broad or generic audience insights. Profiler focuses on your exact, clinically-specific patient cohorts – without hidden costs or variable limitations. Here’s what’s included: 

Media Investment

Determine the most effective channels to ​reach your customers and strategically make ​media investments with an analysis of:  TV / streaming, display, social, audio, email

Audience Composition

Understand the social and medical context in which your patients are making healthcare decisions:​  geographic, demographic healthcare access

Engagement

Create memorable and impactful messages and images that will ​engage and convert the audience​ with insights on:  interests and hobbies, technology expertise, digital brand preferences, health behaviors and risks 

Curious to know more?
Get a complimentary Profiler snapshot.

What’s Included in Your Profiler Analysis 

No need to settle for overly broad or generic audience insights. Profiler focuses on your exact, clinically-specific patient cohorts – without hidden costs or variable limitations. Here’s what’s included: 

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Media Investment

Determine the most effective places to ​reach your customers and strategically make ​media investments, including:

- TV
- Display
- Social
- Audio
- Email

 

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Audience Composition

Understand the fundamentals of social context to support consumers, HCPs and Consumers alike, as they make more informed treatment choices including:​ 

- Geographic
- Demographic
- Healthcare Access
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Engagement

Create memorable and impactful messages and images that will ​engage and convert the audience​ such as: 

- Interests and Hobbies
- Technology Expertise
- Digital Brand Preferences
- Healthy Behaviors and Risks

Special Offer – Complimentary Profiler Analysis

Explore the value and insights you can expect from Profiler. Download a sample data snapshot for the bipolar market, or request a (free) personalized snapshot for your brand and indication.

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Designed to Support Your Brand’s Unique Needs

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Launch Brands

Optimize your launch media budget and brand messaging to engage patients from day one – and drive the strong uptake stakeholders expect
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Competitive Markets

Stand out from the crowd with a nuanced, brand-specific analysis of the channels to prioritize – and avoid – in order to engage your most qualified patients
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Line Extensions

Determine how to best calibrate your current media mix to reach new audiences, as well as craft the most compelling messaging
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Underperforming Advertising

Analyze your current channel and impression allocation against clinically specific patient cohorts for an in-depth audit to guide advertising adjustments

What Sets Media Profiler Apart  

Profiler draws on 305 million de-identified patient records linked to consumer preferences from 260 million adults, for custom cohorts tailored to your specific patient profiles.

Gain a deeper understanding of your exact patients’ demographics, media preferences, and social determinants of health all in one place, so you can avoid the enormous time and cost of piecing together information from various sources.

In-house methodology allows all variables to be included as standard, and eliminates the need for costly data purchases, TPAs, and data transfers.

Profiler analyses are tailored to address the questions media planners and brand managers need to know, with clear takeaways that can be directly applied to media strategies.

Unlike mid-campaign Audience Quality (AQ) or ROI readouts, Profiler provides optimization insights before your campaign begins, so you can make smarter planning and investment decisions.

What Are Your Top Needs?   Let’s Start There.

We’re here to help you capitalize on the latest marketing science. Our patient-centric, patented solutions dynamically segment, prioritize, and engage HCP and consumer audiences, delivering superior performance and script lift.  

Medical device and medtech brands need to maximize budget efficiency. We drive cost-effective HCP engagement and patient acquisition by finding your ideal audience, then increasing the relevance and actionability of your brand communications.  

Bring your brand strategies to life – and deliver incredible results for your clients. We make it easier for our agency partners to incorporate more precise audience targeting and omnichannel delivery into their marketing campaigns.  

  

Increase the effectiveness of your life science customers' brand marketing with custom-built, scalable, and clinically-specific consumer segments. Our privacy-safe technology delivers superior ad performance – and the competitive edge to grow advertising dollars.

  

Drive Smarter Media Selection.
Get Started Today.

Let’s talk about your brand marketing needs and how our dynamic, patient-centric solutions help achieve your commercial goals.

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