Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Profiler by OptimizeRx
Optimize your brand's reach to the right patients ahead of your campaign
Earlier insights into campaign audience composition, channel preferences, and patient behaviors lead to stronger media strategies – especially in competitive markets where every patient counts. But challenges such as incomplete, delayed, or inaccurate data can hinder the timely delivery of these insights, making it difficult for brand teams to optimize their high-value advertising investments before it’s too late.
Profiler by OptimizeRx draws on a robust, integrated dataset of medical, consumer, and media data to create customized, brand-specific audience analyses that show exactly where your patients are most likely to engage. That means you know the specific channels to prioritize before spending a single media dollar – eliminating planning uncertainty.
Curious to know more?
Get a complimentary Profiler snapshot.
"The most frequently used metric is audience quality (AQ). AQ describes the extent to which you are reaching patients with the condition or prior therapies of interest. But AQ fails to tell you whether the channel(s) or tactic(s) are of actual interest to your target patients."
Karin Chun Hayes, SVP, Analytics
What’s Included in Your Profiler Analysis
No need to settle for overly broad or generic audience insights. Profiler focuses on your exact, clinically-specific patient cohorts – without hidden costs or variable limitations. Here’s what’s included:
Media Investment
No need to settle for overly broad or generic audience insights. Profiler focuses on your exact, clinically-specific patient cohorts – without hidden costs or variable limitations. Here’s what’s included: TV / streaming, display, social, audio, email
Audience Composition
Understand the social and medical context in which your patients are making healthcare decisions: geographic, demographic healthcare access
Engagement
Create memorable and impactful messages and images that will engage and convert the audience with insights on: interests and hobbies, technology expertise, digital brand preferences, health behaviors and risks
Curious to know more?
Get a complimentary Profiler snapshot.
What’s Included in Your Profiler Analysis
No need to settle for overly broad or generic audience insights. Profiler focuses on your exact, clinically-specific patient cohorts – without hidden costs or variable limitations. Here’s what’s included:
Media Investment
- TV
- Display
- Social
- Audio
- Email
Audience Composition
Understand the fundamentals of social context to support consumers, HCPs and Consumers alike, as they make more informed treatment choices including:
- Demographic
- Healthcare Access
Engagement
Create memorable and impactful messages and images that will engage and convert the audience such as:
- Interests and Hobbies- Technology Expertise
- Digital Brand Preferences
- Healthy Behaviors and Risks
See the Value for Yourself – Complimentary Download
Download a complimentary Profiler data snapshot to explore a sample of the insights you can expect or request a personalized snapshot for your brand and indication.
Designed to Support Your Brand’s Unique Needs
Launch Brands
Competitive Markets
Line Extensions
Underperforming Advertising
What Sets Media Profiler Apart
What Are Your Top Needs? Let’s Start There.
We’re here to help you capitalize on the latest marketing science. Our patient-centric, patented solutions dynamically segment, prioritize, and engage HCP and consumer audiences, delivering superior performance and script lift.
Bring your brand strategies to life – and deliver incredible results for your clients. We make it easier for our agency partners to incorporate more precise audience targeting and omnichannel delivery into their marketing campaigns.
Increase the effectiveness of your life science customers' brand marketing with custom-built, scalable, and clinically-specific consumer segments. Our privacy-safe technology delivers superior ad performance – and the competitive edge to grow advertising dollars.
Explore Our Technology and Solutions
DTC Marketing
HCP Marketing
Dynamic Audience Activation Platform
Drive brand growth with unprecedented predictive audience intelligence and smarter program execution
Micro-Neighborhood® Targeting
Hyperlocal patient audience identification and segmentation that adheres to all current and emerging privacy regulations.
Drive Smarter Media Selection.
Get Started Today.
Let’s talk about your brand marketing needs and how our dynamic, patient-centric solutions help achieve your commercial goals.