Enhance the effectiveness of your pharmaceutical customers' brand marketing – and your bottom line
Pharma brand teams are seeking more innovative ways to reach clinically qualified consumers where they watch and engage with the content they love. And in 2023, pharma surpassed tech to become the second-largest industry for ad spending.
The right data partner can help drive better audience performance for your existing business and drive new advertising dollars, while strictly adhering to privacy and compliance with current and emerging regulations. OptimizeRx offers scalable, clinically-specific, custom consumer segments targeting everything from broad categories like Type 2 Diabetes with comorbidities to rare diseases and cancers.
Through our patented technology, we create hyper-local, privacy-safe custom audiences by identifying areas as granular as a 9-digit zip code where there is real-world evidence of patients that meet your advertiser’s specific brand parameters – with enough volume added to ensure there is no risk of identification. Then that information is combined with consumer data including lifestyle and media preferences to ensure ads are placed strategically and with the highest possible relevance. The result? Superior ad performance – and the competitive edge you need to grow advertising dollars.
