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HCP Marketing
Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
Audiences
Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
Profiler
Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Industry
Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Download the Whitepaper
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Resources
Blog
See what we’re learning in the field about how current trends are influencing pharma brand strategy execution.
Whitepapers
Gain valuable insight from our recently published original research.
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Knowledge sharing and great conversations happen here. Join us!
Case Studies
Learn how we’re solving key industry challenges for our clients.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Company
About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
Careers
Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
Partners
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
Investors
Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Data & Compliance
Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
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Solutions

Get on the Path to High
Performance, Predictive Marketing

From smaller biotech, to top 30 life science companies, to boutique agencies and major holding
companies, we deliver and activate your ideal audiences, making HCP+DTC alignment possible through predictive targeting, omnichannel activation, and synchronized placement. Choose from our self-service or managed service options, with expert guidance to launch your HCP, DTC, or combined campaigns. Our human-centric AI puts even the most ambitious goals within reach.

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Name Your Focus.
We'll Help You Excel.

Select from one of our core services below or keep scrolling to learn more. 

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HCP Marketing
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DTC Marketing
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Omnichannel
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Audiences
HCP Marketing

Crack the Code on Reaching HCPs

Are your HCP campaigns relevant and actionable? It’s key to big results. We start with the patient, then integrate comprehensive HCP data insights into our AI-driven Dynamic Audience Activation Platform (DAAP) to achieve both. Reach HCPs with messages that speak to  their patients’ profiles, across their preferred channels, during actual care windows—so the chance of an HCP taking action increases exponentially. 
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25%

Higher Script Lift with DAAP
DTC Marketing

Engage & Empower the Right Patients

If only Google led patients to the right treatment! But for now, knowledge gaps, missed targets, and an explosion of channels and influencers make it hard for patients to feel confident. Our powerful AI tools, like privacy-safe Micro-Neighborhood® Targeting, predict eligibility and reach patients on an optimal omnichannel mix at upcoming visits. Cut through the noise, and prepare patients for actionable, responsive HCP conversations.
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28:1

Average Campaign ROI
Omnichannel Activation

Harmonize HCP & DTC Engagement

Deliver a purposeful, consistent, and immersive brand experience across multiple preferred channels and platforms. Our experts ensure that both patients and providers will engage with your brand seamlessly, across devices, whether they are offline or online. Our unmatched omnichannel network and targeted approach also makes it possible, if you choose, to align HCP and DTC messages for even greater impact.
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70%

HCPs agree that aligning HCP/patient info streamlines care
Audiences

Build Custom, Dynamic Audiences

We start by getting to know your brand’s ideal patient, HCPs,  and business objectives. Then, we use privacy-safe, granular data analysis to create highly precise, custom segments. And because patients are people—and not static data sets—we use machine learning to update your audiences in real time as their condition changes. 
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300M+

People
Set up an expert consultation

Today, there are more variables than knowns. Let’s ensure that your marketing partner isn’t one of them.

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Let's Talk